72 hours only • Soft Girl Millions exclusive pricing • Code SOFTGIRL

The Brand LAB. Presents

Soft Girl Millions

ENCORE

BUNDLE

We build the machine so you can be the magic.

For the woman who knows her icon era does not include her business depending on her for every lead, every sale, and every onboarding experience.

Four proven funnels, each available two ways: take our signature kit from $97 and build it yourself, or have it fully built for you, white glove, by the Brand LAB team.

$1,000 off

any Fully Built for You funnel

Use coDe

Softgirl

Valid for 72 hrs.

Pricing closes in 72 hours

Why Leanne and Melissa

Some partnerships are strategic. This one is something different.

When Leanne and Melissa first connected, they both got goosebumps. For both of them, that is the sign. The signal that something real is happening, that the alignment goes deeper than business.

They also recognized something in each other immediately: neither of them has ever fit in a box. Both are strategists who love funnels and data and the architecture of how money moves, and both show up soft, feminine, and unapologetically themselves while doing it. In an industry that told them to pick a lane, be the numbers person or be the lifestyle person, be the strategist or be the soft girl, they refused. And they built something remarkable because of it.

Leanne has spent years watching women in her community get the strategy, understand the vision, and then freeze. Not because they are not capable. Because the moment the conversation turns to design, setup, and the actual build, it never gets done. The gap between knowing what to do and having it built and running has cost her community more revenue than any wrong strategy ever could.

Melissa is the woman who closes that gap.

Leanne personally selected Melissa as a VIP Industry Icon for Soft Girl Millions Live because she speaks funnels in a way more women in this industry need to hear. Not the theory. The build. The actual infrastructure that makes the strategy work.

Melissa has shared stages with Adley, Chris Harder, and Ed Mylett, and built funnels for icons in this industry including Lori Harder. These are not names she has admired from a distance. They are names she has been in rooms with, on stages with, and behind the scenes for.

What makes Melissa different is not just her results, though 7-figure launches, a #1 Amazon bestseller, and revenue ecosystems for some of the biggest names in the space speak for themselves. It is who she is underneath all of it. A woman who spent years as the behind-the-scenes force for other brands before stepping into her own. A bereaved mother whose grief built a resilience and compassion that makes every client feel like more than a project.

A woman who built a 7-figure agency from $100K in debt and 4,000 followers, with a whiteboard in one hand and champagne in the other, proving that heart-centered and highly strategic are not opposites.

Leanne trusts Melissa with her community because she would not offer them anything she would not put on her own name.

And neither would Melissa.

Leanne Lopez Mosley

Business and money mentor, founder of Rich Queen, and the host of Soft Girl Millions.

Melissa Dlugolecki

Founder of Brand LAB, the done-for-you agency with the team that has built funnels for some of the most iconic names in the industry.

The proof

These are the exact strategies and the exact team behind:

01

The #1 Amazon bestselling book launch: organic, no ads, launch day

02

The 7-figure event funnel that put Adley, Ed Mylett, and Tim Tebow on the same stage

03

Launch funnels for Lori Harder

04

Revenue ecosystems for Chris Harder, Emily Ford, Erik Rock, and Daniel G

The standard is high. Our team carries the load so you can stay soft.

Soft Girl Millions Encore

The Brand LAB.

x

Rich Queen

The brand LAB. has Partnered with

Your Freedom Lever

YOU LEFT SOFT GIRL MILLIONS WITH CLARITY ON YOUR FREEDOM LEVER. Now it is time to pull it.

Brand LAB builds the funnels that women are too busy and too brilliant to build themselves. Obsessively designed, flawlessly delivered, and built around your offers, your audience, and the life you are building this for.

You have two ways in. Build it yourself with everything you need to do it right. Or hand it to us and never think about it again.

Built By You: Our Signature Kit

Give me the Kit.

Fully Built For You: White Glove

Build the damn thing for me.

72 hours only • Soft Girl Millions exclusive pricing • Code SOFTGIRL

The Encore Bundle

FOUR FUNNELS.

two ways in

Pick the funnel your business needs next. Take the Kit from $97, or have it Fully Built For You. Code SOFTGIRL takes $1,000 off any Fully Built For You funnel for 72 hours.

THE EFFORTLESS LEADS Funnel

Turn your followers into an owned email list: the asset no algorithm can take from you.

You have an audience. You just do not own it yet. Every follower lives on a platform you do not control. This funnel changes that, building an email list that is yours, growing automatically, and nurturing your people toward the moment they are ready to buy.

Built by you · Our signature kit

$97

normally $397

  • Effortless Leads Funnel strategy training by Melissa

  • Lead magnet Canva templates (4), PDF and digital versions

  • Opt-in landing page template

  • Email sequence template (5 emails)

  • Instagram DM automation template, with setup walkthrough

  • Launch checklist

  • 1 year of Melissa AI, your whiteboarding bestie (value $999)

  • Bonus: Melissa's full funnel course library

Fully built for you ∙ White glove

$1,750

normally $2,750 · with code SOFTGIRL

72 hours only

We build every piece of it. You approve it. It runs.

You could build this yourself. You probably could do it well. But just because you can does not mean you should. Your time, your energy, and your genius belong somewhere else. We will handle this.

  • Funnel strategy

  • Custom lead magnet

  • Opt-in and nurturing email sequence

  • Instagram DM automation

  • Fully customized landing page

  • Dedicated account manager

  • Market research and competitor analysis

THE PASSIVE INCOME Funnel

A low ticket offer, evergreen funnel

An evergreen funnel that sells while you sleep, travel, and live your actual life.

You are ready to stop being in every conversation before a sale happens. This funnel turns cold traffic into buyers: automatically, consistently, without you. It is the offer that runs in the background while you are doing everything else.

Built by you · Our signature kit

$97

normally $397

  • Passive Income Funnel strategy training by Melissa

  • Messaging and offer positioning template

  • Quiz lead magnet template

  • Low-ticket sales page template

  • Checkout and thank you page templates, with order bump and upsell copy

  • Post-purchase email sequence template (3 emails)

  • Instagram DM automation templates (4)

  • Launch checklist

  • 1 year of Melissa AI, your whiteboarding bestie (value $999)

  • Bonus: Melissa's full funnel course library

This is Me

Fully built for you ∙ White glove

$3,997

normally $4,997 · with code SOFTGIRL

72 hours only

We build every piece of it. You approve it. It runs.

You could build this yourself. You probably could do it well. But just because you can does not mean you should. Your time, your energy, and your genius belong somewhere else. We will handle this.

  • Funnel strategy

  • Custom messaging and offer positioning for one low-ticket offer

  • Custom interactive lead magnet (quiz)

  • Four custom Instagram DM automations

  • Dedicated account manager

  • Market research and competitor analysis

THE PREMIUM LAUNCH Funnel

For the high-ticket offer, the premium program, or the signature service that deserves more than a DM and a prayer.

You have something worth launching. What you do not have is the sequence that builds anticipation, qualifies buyers, and converts them, without you being in every conversation. This funnel does that. The full launch architecture, built for the offer you have been sitting on or the one you are ready to scale.

Built by you · Our signature kit

$197

normally $497

  • Premium Launch Funnel strategy training by Melissa

  • Market testing story templates (3)

  • Priming content calendar template (2 to 4 weeks)

  • Quiz lead magnet template

  • Application page template

  • Launch email sequence template (8 emails)

  • Instagram DM automation templates (4)

  • Virtual event outline template

  • Launch checklist

  • 1 year of Melissa AI, your whiteboarding bestie (value $999)

  • Bonus: Melissa's full funnel course library

Fully built for you ∙ White glove

$11,500

normally $12,500 · with code SOFTGIRL

72 hours only

We build every piece of it. You approve it. It runs.

You could build this yourself. You probably could do it well. But just because you can does not mean you should. Your time, your energy, and your genius belong somewhere else. We will handle this.

  • Funnel strategy

  • Custom messaging and offer positioning for one high-ticket offer

  • Custom interactive lead magnet (quiz)

  • Four custom Instagram DM automations

  • Virtual event launch strategy

  • Dedicated account manager

  • Market research and competitor analysis

THE SIGNATURE EVENT Funnel

For the live event, the retreat, the virtual masterclass, or the experience worth filling.

You have an event to launch. What you need is the infrastructure that builds buzz before the doors open, sells seats without you personally pitching every one, and keeps your audience engaged after the last day ends. This funnel does all of it, so you can focus on showing up, not on selling.

Built by you · Our signature kit

$197

normally $497

  • Signature Event Funnel strategy training by Melissa

  • Market testing story templates (3)

  • Priming content calendar template (2 to 4 weeks)

  • Event sales page template

  • Ticket checkout template, with order bump copy

  • Application form and confirmation page templates

  • Pre-event email and SMS sequence templates (6 emails, 3 SMS)

  • Post-event email sequence template (5 emails)

  • No-show email sequence template (3 emails)

  • Launch checklist

  • 1 year of Melissa AI, your whiteboarding bestie (value $999)

  • Bonus: Melissa's full funnel course library

This is Me

Fully built for you ∙ White glove

$11,500

normally $12,500 · with code SOFTGIRL

72 hours only

We build every piece of it. You approve it. It runs.

You could build this yourself. You probably could do it well. But just because you can does not mean you should. Your time, your energy, and your genius belong somewhere else. We will handle this.

  • Funnel strategy

  • Custom event sales page

  • Ticket checkout or application flow

  • Registration page, confirmation, and reminders

  • Reminder email and SMS sequence

  • Replay page and follow up sequence

  • Offer checkout connected to the event

  • Post-event offer sequence

  • Dedicated account manager

  • Market research and competitor analysis

In their words

The standard is high

STRATEGY, MINDSET & MENTORSHIP

"The Brand LAB. is the FIRST marketing agency I have ever worked with that actually got it right and that I fully trust"

Chris & Lori Harder

Business strategy mentors, podcasters

FOUNDER SERVICES

"I went from making 6-figures to over 2-million in 6 months from working with Melissa!"

Erik Rock

Real Estate Mentor Investor • CEO

BRAND & EVENT COLLABORATIONS

"Melissa is a master at brand and marketing and has built something incredible."

Daniel G

World's #1 sales trainer, speaker, CEO

Why Brand LAB and Melissa

Meet

MELISSA DLUGOLECKI

Melissa is the founder of Brand LAB, a full-service marketing agency with 90+ specialists that has supported 3,000+ businesses. She went from $100K in debt and 4,000 followers to 250K followers and a 7-figure business without paid ads, and her team now builds the funnels, launches, and revenue ecosystems behind names like Chris and Lori Harder, Erik Rock, Emily Ford, and Daniel G.

She built this as a bereaved mother, which is why she understands better than most what it means to build something that has to outlast the hardest seasons of your life.

She is a speaker and the author of Scar Tissue. Her philosophy is simple: entrepreneurship is just humanship. The strategy should feel like you, and the systems should run without you.

3,000+

Businesses supported

$50M+

client revenue driven

90+

Specialists on the team

72 hours only • Soft Girl Millions exclusive pricing • Code SOFTGIRL

Frequently asked

QUESTIONS, answered.

Do I need a big following to start?

No. The Effortless Leads Funnel is built for exactly this: it turns the audience you have now into an email list you own and grows it from there.

Who writes the copy?

On Fully Built For You funnels, our team writes it in your voice. You review and approve every piece before it goes live.

What do you need from me to get started?

After checkout, you complete your onboarding form and book your kickoff call. We take it from there.

Will it look like my brand?

Yes. Every Fully Built For You funnel is designed around your brand, your offers, and your audience.

The same team that built Melissa's own funnels, from $100K in debt and 4,000 followers to 250K followers and a 7-figure business, builds yours.

Same standards. Same obsession. No exceptions.

Coupon code:

SOFTGIRL

$1,000 off any Fully Built for You funnel

72-hour pricing closes [INSERT DATE AND TIME]. After that, standard rates apply.

72 hours only • Soft Girl Millions exclusive pricing • Code SOFTGIRL

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