The List Building Funnel
Your followers are rented. Your list needs to be yours.
We build the complete system. Lead magnet, DM automation, email sequence, landing page, back end. So that in 30 days you can reach every person who has ever shown interest in your business, without asking Instagram's permission first. Done for you by our TEAM.
$1,250 · Done for you · Starting now
Before working with the brand LAB., Erik Rock had the audience. He didn't have a way to reach them that didn't depend on the algorithm cooperating. Six months after the build: 6-figures became $2M. Same offer. Different infrastructure.
Erik Rock
Coach, Mentor Investor, CEO
Half your feed is panicking. The answer is quieter than the noise. And it's been available the whole time.
You've thought about building your list for months. You know you should. You've looked at email platforms. You've bookmarked the tutorials. But every time you sit down to actually do it, there's a caption to write, a reel to post, a DM to answer, and the list stays on the to-do list.
Meanwhile, the account you've spent years building is one policy update away from being gone.
You already know your audience isn't actually yours. You've felt the reach drop. The account that came back restricted. The DM conversations you can't export. You know this. You just haven't built the thing that fixes it yet.
That's not a criticism. It's just the next move.
You do not own Instagram. You never did. Accounts get deleted, restricted, hacked, and handed to new ownership, and the rules change with them. You rent your audience and you pay the rent in content, every single day. Miss a payment and reach drops. Break a rule you didn't know existed and it is gone. The followers, the DMs, the comment sections, years of work.
An email list does not disappear when a platform decides it should. It moves with you. It sells for you. It is the one piece of your audience that sits on your balance sheet as an asset instead of a rental agreement.
I built a 7-figure agency with zero paid ads. 3,000+ businesses. $50M+ in client revenue. Not because I got lucky with an algorithm. Because I had a list, and nobody could take it from me.
Most people building online are renters.
They've built their entire business on land they don't own.
This is how you become a founder who does.
What they can take back. What stays yours.
RENTED
Gone the moment a platform says so
Your follower countYour reachEvery DM conversationYour comment sectionYears of contentThe leads you never exportedYour ability to announce anything
OWNED
Yours on any platform, in any year
Your email list
Your landing page
Your lead magnet
Your automations and tags
Your buyer data
The ability to send an offer tonight
Revenue that does not need permission
Post to ten thousand followers and a small slice sees it. Email a list and it lands in an inbox you paid nothing to enter. Every week you wait is another week of leads collecting in a place you cannot export.
What we build
Five pieces. One system that runs without you.
Not a course, a template, or a folder of homework. Our TEAM builds it, connects it, tests it, and hands it to you working.
Most lead magnets don't grow a list. They grow a download count. The difference is whether the magnet is positioned against what your buyer is already trying to solve, or around what you wanted to give away. We fix that first. Then we build the rest of it around that.
01
Your back end, set up and built out
The part nobody posts about and everybody skips. Your email platform, forms, tags, triggers, and automations, configured so every lead lands somewhere you can find them, segment them, and sell to them.
02
A lead magnet people actually want
Positioned against what your buyer is already trying to solve, then written and designed on brand. Not a recycled PDF. Something worth an email address that sets up the next thing you sell.
03
Opt-in and nurturing email sequence
Delivery, then a sequence that does the work most lists never get. The people who just met you find out who you are, and why you're the one they buy from.
04
Instagram DM automation, set up
A keyword, a comment, a reply, an email captured. This is how you turn the audience you're renting today into the list you own tomorrow, while the platform is still working in your favor.
05
A fully customized landing page
Conversion copy and a custom build on your brand. Mobile optimized and launch ready. A page you can send traffic to from anywhere, forever, that does not live inside somebody else's app.
How it runs
You hand it over. We build.
Step one
Your offer
We start with what you sell and who you sell it to. That is what the whole build gets shaped around.
Step TWO
Build
Copy, design, page, lead magnet, sequence, automations, DM setup. Our specialists handle it in parallel.
Step THREE
Handoff
Tested, connected, and live. Then you start collecting names that belong to you.
Who this is built for.
Yes, this is you
You have an audience and almost no way to reach them off platform
You are already selling and want the sales to stop depending on reach
You have a list somewhere, untouched, with no sequence behind it
You want it built properly, once, by people who do this daily
You are done adding another tool you will never finish setting up
Not yet
You want more followers, not more buyers
You have nothing to sell to the list once it exists
You would rather do it yourself, in the next quiet season that never comes (byeeee Karen)
You want a template, not a build
the receipts
3,000+ brands. One TEAM. Zero ads.
FOUNDER SERVICES
Real Estate Mentor Investor | CEO
"I went from making 6-figures to over 2-million in 6 months from working with Melissa!"
BRAND AND EVENT COLLABORATIONS
Labeled the World's #1 Sales Trainer | Speaker | CEO
"Melissa is a master at brand and marketing and has built something incredible."
STRATEGY, MINDSET & MENTORSHIP
Business Strategy Mentors | Podcasters | Run Multiple Launches | CMO-Level Leadership
"The Brand LAB. is the FIRST marketing agency I have ever worked with that actually got it right and that I fully trust"
From Melissa
You have built something real. Right now it is sitting on rented land.
I know what it costs to lose something you cannot get back. As a bereaved mother who did not want to live, $100k in debt and completely lost, I started building this business anyway. Not because I was punishing myself, but because building couldn't leave me. Building couldn't die.
For five years I whiteboarded. I showed up every single day, and never by myself. I built it with a TEAM from the start. Slowly, six figures of debt became a 7-figure agency. 90+ specialists. $50M+ in client revenue. 92% retention. Zero paid ads.
The list was not a tactic. It was the whole strategy. A way to reach the people who chose to hear from me, that nobody could switch off.
Entrepreneurship is just humanship. You cannot be in relationship with people you have no way to contact. So we made this simple: you hand us the vision, we build the asset, you own it, permanently, on any platform, in any year.
The List Building Funnel
The complete list-building system, built for you.
$1,250
Lead magnet
Opt-in and nurturing email sequence
Instagram DM automation set up
Fully customized landing page
The real questions.
Do I need a big following for this to work?
No. A small list of the right people outperforms a large audience you cannot reach. Starting now means every person you capture from here forward is yours. Not rented, not at risk.
What do you actually need from me?
Your offer, your audience, and access to your platforms. That is your part. You don't project-manage this.
You don't follow up on deliverables. You hand it over and we hand it back working.
I already have an email list I never use. Is this still for me?
Especially. Most lists are not dead, they are unwatered. A list with no sequence behind it is just a spreadsheet. The back end build and the nurturing sequence are exactly what that list has been missing.
What happens if my account does get shut down?
You open your email platform, write one email, and send it to every person who chose to hear from you, regardless of what Instagram decided to do that morning.
That is what owning the asset buys you. The platform goes down. The list does not.
Build the one asset they cannot delete.
Your account could be fine for another decade. Or it could be gone Thursday. The founders who sleep through that either way are not the ones who got lucky. They're the ones who stopped building on rented land before it was urgent.
That decision is available right now.
Let's hang out on IG
