the brand LAB. • The Funnel Path
Everyone keeps telling you to build a funnel. Nobody stopped to explain one.
Three courses. One path. From understanding your first funnel to running five of them to the same offer. You start exactly where you are, not where someone else decided you should be.
19 years · 90+ TEAM · built with zero ads
$30M+
7-figure
3,000+
Generated in Client Funnels
Built with Zero Ads
Funnels Designed
The truth you need
Everyone has a funnel. The only question is whether it's selling for you.
If you market online and take money for a product, service, or offer, you have a funnel. There's no version of "I don't have one yet." You have one right now.
The real question is: is it working?
Or are you bleeding money out, running in circles that feel like a hamster wheel, posting and pitching and hoping, not totally sure where it's broken or how to fix it
That's the gap. Not whether you have a funnel. Whether you understand the one you've already got well enough to fix it, feed it, and multiply it.
That is the whole reason this path exists.
the receipts
This is not funnel theory from someone who read a book.
Every result below came from funnel strategy, the same thinking this course teaches. Proof of the framework, not just the agency.
FOUNDER SERVICES
Real Estate Mentor Investor | CEO
"I went from making 6-figures to over 2-million in 6 months from working with Melissa!"
The number is the outcome. The funnel logic that produced it is what this course teaches you to run yourself.
BRAND AND EVENT COLLABORATIONS
Labeled the World's #1 Sales Trainer | Speaker | CEO
"Melissa is a master at brand and marketing and has built something incredible."
Mastery like this is a system you can learn, and this is where it gets broken down.
STRATEGY, MINDSET & MENTORSHIP
Business Strategy Mentors | Podcasters | Run Multiple Launches | CMO-Level Leadership
"The Brand LAB. is the FIRST marketing agency I have ever worked with that actually got it right and that I fully trust"
Two of coaching’s most trusted names vetted this strategy hard. It is the strategy you learn in this course.
from the training room
And this is what happens when she teaches it.
Real texts from women after Melissa's funnel trainings, on stage, at conventions, and on the yacht. People who suddenly understood the thing.
the framework, three tiers, one path
The Funnel Path
Start with any one. Complete the system later and only pay the difference, never twice for what you already own.
1
Tier I
Funnels Made Simple
For the woman who keeps hearing “you need a funnel” and is done nodding along like she knows what that means.
What a funnel actually is (and what it isn’t)
Why funnels matter more than follower count
The core architecture: lead magnet, nurture, offer, close
The 4 types of funnels every entrepreneur should know
Why most funnels fail before they’re even built
How funnels fit into your wider marketing
The vocabulary to talk to contractors, VAs and strategists without sounding like a beginner
Who it’s for: You are not ready to build. You are ready to understand. That is the smartest place to start.
One-time · lifetime access
$77
2
Tier II
Funnel in a Weekend
You get funnels now. You are ready to build one, without a tech degree or a forty-tab meltdown.
The Launch Checklist framework, step by step
How to build a landing page that converts
How to create a lead magnet people actually want
How to write a 4-email nurture sequence that sells
How to set up your thank you page and OTO
The exact tech stack to use (and what to skip)
How to connect everything so it runs without you
Troubleshooting: what to do when something breaks
Who it’s for: You understand the concept. You need someone in the room while you actually build. That is this.
One-time · lifetime access
$97
3
Tier III
Funnel Mastery
One offer. Multiple funnels. Different doors for different people, all leading to the same room.
How to run multiple funnels to the same offer
Segmented marketing: different entry points for different audiences
Platform-specific funnels (IG, email, website, LinkedIn, TikTok, Facebook)
Multi-path funnel architecture (the same model we built for our business)
How to use cart bumps and OTOs to raise revenue per buyer
Advanced tracking: knowing which funnel is actually making money
How to optimize and scale a working funnel
When to build it yourself vs. when to hire it out
Who it’s for: You have a funnel that works. Now you want five of them working. This is the advanced strategy, not another basics course.
One-time · lifetime access
$197
All sales are final. These are digital products with instant access, so delivery happens the second you buy.
the whole path
The Complete Funnel System
From your first funnel to your fifth. Everything you need to build, scale, and run funnels without ads. All three courses, one price, one path.
BEST VALUE!
ALL THREE
The Complete Funnel System
Everything included
Funnels Made Simple
Funnel in a Weekend
Funnel Mastery
$249
$371 separately
save $122
Lifetime access. Yours the moment you check out.
All sales are final. These are digital products with instant access, so delivery happens the second you buy.
one buyer, nine days
Nine days, one maker, a lot of holes plugged.
"I bought your Funnel Path Course... nine days later I wanted to send you proof it worked."
"Because I actually understood what a funnel was now, I caught myself about to step on my own. A new book buyer was headed into a sequence that pitched the very book they'd just bought. I'd never have seen it a month ago."
"The biggest shift was one word: onboarding. I didn't know it until your course. Once I understood what it actually was, I rebuilt it properly, and it has transformed how that launch is going."
Kendra
founder and maker
Verified Funnel Path buyer
from the yacht to your couch
Women get on a yacht to learn this. You just got it for the price of brunch.
Melissa teaches this exact funnel breakdown from a yacht in Miami, on stage at Daniel G's convention, at World Closer. Seats sell out and the boat fills up. What you just saw above is that same training, from your couch, starting at $77.
the honest fit
This is for you if…
You have real results and know your marketing could carry more of the weight.
You want to understand your funnel well enough to run it, not just own it.
You would rather learn the architecture than stay dependent on whoever built it.
You are ready to start where you are and take it as far as you want.
This is NOT for you if…
You want a button that runs your business while you sleep.
You are chasing followers, not customers.
You will not do the build, and you do not want it done for you either.
You are still deciding whether you are serious.
why me, why this
Melissa Dlugolecki has spent 8+ years building the Brand LAB. into a 7-figure marketing agency with a TEAM of 90+ specialists, $50M+ in client revenue, and zero ad spend. She’s the marketing partner behind some of the most recognized names in business coaching.
“I built a 7-figure company with zero ads and a TEAM of 90+ specialists. Funnels are a big reason why. I also spent years not understanding them, handing them to people who did not deliver, and paying for it. This path is the version I wish someone had handed me. No jargon meant to keep you dependent. Just the thing, explained like you are smart. Because you are. 🤍”
Melissa Dlugolecki
Before you ask
Which one do I start with?
Beginner, start with Funnels Made Simple. Ready to build, start with Funnel in a Weekend. Already have a funnel that works, start with Funnel Mastery. There is no wrong door, only the one that matches where you are today.
Do I need tech skills?
No. That is the entire point. Every course is built to make you capable, not dependent. You will learn the vocabulary, the architecture, and the exact stack, in plain language.
What if I buy one and want the rest later?
The moment you buy any single course, you'll get a one-time offer to upgrade to the full bundle at the bundle price, with what you just paid already taken off. It's the best price on everything, and it's only on the table right then. If you know you want it all, that's your window.
Is this the same as hiring your TEAM?
No. This is you learning to build. When you decide you would rather we build it, that door is open. Some women take the course and think “I want the brand LAB. to do this for me.” That path is right here when you want it.
Do you offer refunds?
All sales are final. These are digital products with instant access, so delivery happens the second you buy.
your move
You could still be nodding along when someone says 'you need a funnel.' Or you could be building your first one.
The path is right here. Pick your tier and start. 🤍
Digital products, instant access, all sales final.
